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ALL HOLIDAY RETURNS/EXCHANGES EXTENDED TO JAN 15

ALL HOLIDAY RETURNS/EXCHANGES EXTENDED TO JAN 15

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Inspired by the outdoors.
Made to give back.

We believe small choices can create real change. Every order helps fund tree planting through our partner Veritree and supports nonprofits protecting our planet.

18,000+ 5-Star Reviews
The Because family at Crater Lake

Art you can wear, for the places that inspired it.

  • 1,604,874

    Trees Planted

    Three with every order

  • $485,876

    Donated

    to environmental nonprofits

Our 4 Core Values

  • Artistic Integrity

    Every design is original, hand-drawn by our founder, Michele, with a passion for nature and respect for the art of apparel.

  • Environmental Advocacy

    Nature isn't just beautiful, it's essential. Every order supports projects that restore and protect the places that inspire us.

  • Thoughtful Materials

    Apparel that feels great and lasts. We're always looking for ways to do better, from sourcing to sustainability, without giving up affordability.

  • Giving Back

    Giving back isn't just something we do, it's who we are. A portion of every sale supports the causes our community cares about most.

Over 1.6 million trees
and counting

Every order funds the planting of three trees. Since 2021, we've partnered with organizations like Veritree, Eden Reforestation Projects, and Trees for the Future to make it happen.

No business can be 100% sustainable, and we won't pretend to be. We just try to do better every year.

It's All Connected Design

“Really nice people to shop from, small family run business, good quality products. Correspondence is ongoing through the whole process from design, printing to shipping and as a side bonus, they also plant trees from every purchase. Come on, you need a new tee!”

Mel H.

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it is the only thing that ever has.”

— Margaret Mead

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